Why an DAM?

You probably know this: a colleague asks for a specific photo, but where was it again? In the folder structure of the shared drive? Or maybe hidden in an email attachment from two months ago? As a communication professional, you want to work quickly and efficiently, and that's where an DAM comes in. But how do you convince your manager that this isn't a luxury, but an absolute necessity? Simple: with this list!

1. Time savings = cost savings

Did you know that employees spend an average of 19% of their working time searching for files? An DAM ensures that you find what you need within seconds. Less time wasted = more productivity = lower costs. Sounds like music to your manager's ears, right?

2. Efficient tagging and retrieval

Thanks to smart tagging and search filters, you'll find the right image in no time. No endless scrolling or guessing file names, but an intuitive way to quickly and efficiently find content. Imagine: you need an image from a specific campaign from 2021, but you no longer remember the exact file name. Instead of digging through folders or bothering colleagues, you simply type a keyword into the DAM's search bar and voilà – you have the file within seconds. This means less frustration, faster workflows, and a smoother creative process.

3. Consistency in appearance

Nothing is as frustrating as outdated logos or inappropriate images in presentations and campaigns. With an DAM, you always have the right, up-to-date visual content at hand. This means a consistent and professional appearance for all communication materials.

4. Secure and GDPR-compliant

An DAM helps you manage rights and permissions. No more hassle with photos that no one knows if they can be used. Everything is clearly documented, including any quitclaims and licenses. This prevents legal risks and fines.

5. Easy collaboration, also externally

Whether it's the marketing department, external agencies, or the press: with an DAM, you quickly and easily share the right images, without the hassle of WeTransfer links or sluggish email attachments. Everyone has access to the right files, always and everywhere.

6. No duplicate storage, always up-to-date

Without an DAM, files end up in different places: on personal drives, in emails, or even on USB sticks. This leads to multiple (outdated) versions of the same file. With a central DAM, you always work with the latest version and prevent unnecessary duplication. Moreover, it's no longer necessary to store files in different resolutions, because the DAM offers various download options. This way you always have the right format at hand without wasting extra storage space.

7. Scalable and future-proof

Whether your organization grows or changes, an DAM simply grows with it. No separate storage solutions or temporary workarounds, but a robust system that you can build on for years. Moreover, an employee who has been with the organization for years might know exactly in which subfolder that one photo is hidden. But how do you explain this to a new colleague? With an DAM, that's a thing of the past: everyone can immediately find the right images without depending on the knowledge of a few experienced employees.

Conclusion: a must-have for every organization

With these arguments in hand, you no longer need to convince your manager – the benefits speak for themselves. Good file management in an DAM is not an extra, it's the solution to work more efficiently, securely, and professionally with visual content. Time to take the step!

Schedule a demo and discover more!

Curious about what else an DAM can mean for your organization? There are countless possibilities and smart features that we'd love to show you. Schedule a free demo and discover how you can work even more efficiently with your visual content! With these arguments in hand, you no longer need to convince your manager – the benefits speak for themselves. An DAM is not an extra, it's the solution to work more efficiently, securely, and professionally with visual content. Time to take the step!

Written by

Ava de Koning

Ava de Koning is een expert op het gebied van digitaal beeldbeheer en content. "Mijn creativiteit kan ik kwijt in het schrijven van verschillende soorten content. Van informatieve berichten tot handige tips: met mijn teksten inspireer ik graag anderen!"

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