Brand Portal
Strengthen your brand with a central, secure brand portal supported by a DAM.
More than 1,200+ satisfied users
What is a brand portal?
A brand portal is an online environment for all your brand elements and corporate identity guidelines. You store logos, photos, videos, templates and communication strategies centrally and share them with your team. You can see a brand portal as the digital hub of your brand. Everyone who works on the brand appearance has easy access to it. Think of marketing teams, external agencies and partners. They always find the latest guidelines and files here. This way you prevent confusion, old material and unnecessary time loss when searching for the right documents.
Fun fact:
Companies with a well-maintained brand portal save up to 50% search time on brand materials. External DTP costs also decrease by approximately 30%.
Tag
Tag your way
Easily tag assets with details such as campaign type, department and usage rights. This way the right visuals always remain easily accessible. This helps marketing, design and communication teams to quickly find what they need without endless searching.
Search
Lightning-fast search function
With powerful search functions, your brand portal becomes a dynamic source for finding campaign images, promotional material and brand assets. Search by keywords, categories or specific metadata, so your team always has the right material at hand.
Share
Secure and efficient sharing
Share brand assets easily with internal teams or external partners, while maintaining control over access. The intuitive sharing options of the brand portal make it possible to quickly distribute approved content. This way you prevent outdated or non-brand visuals from being used.
What functionalities does a brand portal offer?
Good brand portal software brings all your brand expressions together in one place. Smartly organized, easy to manage and always up-to-date. From logo to tone-of-voice and from Canva design to the DAM. Everything your brand needs, well organised.
The most important functionalities at a glance:
1. Brand guidelines always at your fingertips
Whether you work with a marketing agency, an internal designer or a colleague on location. Everyone works from the same, current brand guidelines. Think of color use, typography, logos, tone-of-voice and agreements about photography or stock images.
2. Everything in one central DAM
Logos, videos, images, presentations or icons. With our integrated Digital Asset Management (DAM) software, you maintain control over all your digital files. Smart searching on tags, rights or metadata is included as standard.
3. Rights and roles organized
From communications advisor to external agency. You determine who can see, download or modify what. Thanks to our extensive user management, you can easily set rights per team, department or partner.
4. Super fast search and find
With smart filters, tags and search fields, you can find what you're looking for lightning fast. Whether it's a campaign image from last year or the right logo file for print. No hassle, just found immediately.
5. Design directly in Canva
With our official Canva integration, you use recent brand assets directly in your designs. So you never have to download or re-upload something first. Everything is ready, exactly as you need it.
Existing templates remain in place in the currently most used design platform in the world: Canva. You can easily adapt them with the most current images from your DAM. This way you always maintain control over the look & feel of your brand, without duplicate work.
6. Extras that make the difference
- Previews in multiple formats: original, large, medium and small
- Smart albums to collaborate or temporarily share files
- Link consent forms to image material, fully GDPR compliant
- Automatic detection of duplicate files
What are the benefits of a brand portal for brand management?
A well-implemented brand portal delivers various direct benefits:
- Brand consistency: One current source of truth; no more outdated logos or color codes in circulation.
- Time savings: Up to 50% faster finding and rolling out materials.
- Cost savings: Less external design costs and lower error margins through automated brand monitoring.
- Efficiency: Reuse of materials and faster access to the most current assets significantly improve turnaround times.
- Scalability and flexibility: Easy to scale up with international expansion or temporary campaigns.
- Better control and accountability: Logging and reporting make it transparent who does, downloads or edits what.
- Optimal brand experience: Internal and external users become ambassadors thanks to easy sharing of inspiration and success stories.
In short: a brand portal makes your brand stronger, more recognizable and ensures you get the most out of your marketing efforts.
Frequently asked questions about brand portal software
Brand portal software centralizes all brand expressions, prevents fragmentation and makes it easy to ensure brand consistency. Essential as soon as multiple people or partners work with your brand.
A brand portal offers one central location for all your brand expressions. Think of current brand guidelines, a smart DAM, user management, powerful search filters and direct integration with Canva. This way you always maintain control over your brand, without hassle.
Determine your needs, compare suppliers on functionality, ease of use, integrations, scalability and support, and request demos and references.
Fewer errors, cost savings, more efficiency, faster time-to-market, better control and brand consistency.
The costs for our brand portal functionality are transparent and clear. The Brandguide add-on costs a one-time fee of € 250. With this you simply add a central place for all your brand guidelines, directly integrated into your DAM.
Ready to manage your brand professionally?
Brand portal software is important for every brand that wants to grow. You protect your reputation and remain consistent in your brand expressions internally and externally. With a brand portal you save time and costs. Your brand becomes stronger, recognizable and ready for the future. Choose carefully and pay close attention to implementation. Continue monitoring and improving afterwards for the best results.